2025

American Express
MESSAGING STRATEGY

Mercedes-Benz
BRAND STRATEGY

Belvedere
BRAND STRATEGY

Marriott Autograph
CREATIVE DIRECTION

Seaport District
CREATIVE DIRECTION

Full Portfolio
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A BRAND’S RELEVANCE TODAY IS DIRECTLY TIED TO ITS ABILITY TO CONNECT WITH CULTURE THROUGH ENGAGING NICHE, NUANCED AUDIENCES.

I help brands uncover the shared values, passions, and motivations of these audiences— translating insights into creative work that authentically resonates and builds brand relevance with unique audiences who in turn drive growth.

1. HOW CAN YOUR BRAND CONNECT WITH THE NEXT GENERATION OF CONSUMERS WITHOUT ALIENATING YOUR CURRENT AUDIENCE?

2. HOW CAN YOUR BRAND FIND CULTURAL RELEVANCE AND PROVIDE MEANING BEYOND JUST MEETING A NEED?

3. HOW CAN YOUR BRAND TAP INTO NICHE AUDIENCES IN ORDER TO AMPLIFY YOUR PRODUCT AND PURPOSE?

SOME BRANDS I’VE WORKED WITH:

TODD COLBY ALEXANDER

CULTURAL & CREATIVE STRATEGIST
︎PARIS, FRANCE

Let’s chat.

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